In a way I am very happy today.Tomorrow is the last marketing exam of my whole life.In the second year of PGDM I'll be taking finance & so will get freedom from this dumb subject.
So,why I hate marketing subject??
Simply because,it has nothing of logic,every tom,dick or harry makes up a new model,or a 'new marketing techique' which even a common man can say less the jargons.Who doesn't know that any rationale customer wants to recieve the most of what he can after paying a dime out of his pockets.Explain to any Indian housewife the theories/models made by any marketing guru (again less the jargons),they'll laugh at you saying there's nothing new in it.
Marketing is just common sense which the morons make a 'jargonified' subject so that other morons can mug it up.And even when it is taught by an even morose teacher who has some of the aforesaid gurus(morons) as her marketing infatuations.A person who just can't think by herself,how would she teach marketing??
And Case Studies,yes they do happen now and then.You get into the intricacies of the case,wake up long at night,assume different situations,and then finally come up with a perfect decision only to find that your decision was wrong cuz it didn't meet the norms of Mr.Kotler or perhaps Mr.Ferrel.Why man?? Are kotler/ferrel the only intelligent guys and we all (the teacher included) idiots??
So,the problem is not marketing.May be marketing should not even be taught.It is just a practical way how to reach to your customer and no matter how.What matters is how satisfied your consumer is.Today Mack Zuckerberg is the Ceo of facebook and his marketing plans are abuzz all over but i don't think he refers Kotler everytime for decisions.May be he didn't ever study marketing at all.
Again,as they say Insurance is all just about Statistics and Marketing.But I don't think my marketing head would hand me a Kotler and say "Saurabh,read the flanking strategy and help us in this problem"..
Would he??
